Audience analysis case study

  In this case study, me and a partner analyzed multiple films and what their audiences could be. An audience is people who consume the product. A target audience is specific group of people that are targeted by a specific product to attract them. Here is the audience i identified and the codes of the multiple films.

	Age	Gender	Sexuality	Culture	Social Class	Race/Ethnicity
A Quiet Place Part II  https://youtu.be/b_ptbueKbdY	14+	both	any	americans	2nd class	any
La Brea   https://youtu.be/SqV8NPVG8v0	14-30	female	any	any	2nd class	White people
Killing Eve (Cambridge for 2020-21 Exam)  https://youtu.be/oHzLProOo4o	20-25	any	any	any	any	any
King Richard  https://youtu.be/UhERVJTmGBM	20-25	males	any	Black people?	2nd class and 3rd class	any

 

 In this case study, me and a partner analyzed multiple films and what their audiences could be. An audience is people who consume the product. A target audience is specific group of people that are targeted by a specific product to attract them. Here is the audience I identified and the codes of the multiple films.

	Personality	Interests	Belief/Values	Lifestyle	Attitudes	Psychographic Target Audiences  Summary
A quiet place II (Movie Trailer)    https://youtu.be/4hJnpcPiVz8	Quiet person	Scary, aliens	Trying to survive	Likes science fiction	brave	Someone brave who likes scary movies.
Document the visual or audio codes connotating meaning of each Psychographic Trait.	It’s a scary movie.	It’s a thriller movie with alien like monsters.	The  characters try to survive.	Contains alien like monsters	Suspenseful music, jump scares	The visual, and audio.
La Brea (TV Show)  https://youtu.be/SqV8NPVG8v0	An outgoing, hyped person.	Disasters, drama.	Helping others to survive.	Likes watching shows at home.	Very active person.	A very hyped person who likes disaster movies.
Document the visual or audio codes connotating meaning of each Psychographic Trait.	Has action in the visual	Has a disaster going on.	A character helping a little girl.	Says it will be released on nbc.	The action and fast camera edit.	The visual.
Killing Eve (2018 TV) Cambridge TV drama for 2020-21 Exam.  https://youtu.be/oHzLProOo4o	Violent, aggressive person.	Likes drama, and violence.	Getting revenge	Person who is mean.	Aggressive, mean.	An aggressive person who likes drama.
Document the visual or audio codes connotating meaning of each Psychographic Trait.	Contains violence.	Its dramatic, and a little violent.	The walk at the end with the music.	Aggressiveness in the clip.	There is violence.	The visual and audio.
King Richard  https://youtu.be/UhERVJTmGBM	Kind, athletic person.	Sports, Richard.	Being successful.	Active, athletic person.	Nice, kind.	An active athletic person who is a fan of Richard Williams.
Document the visual or audio codes connotating meaning of each Psychographic Trait.	Contains sports.	Has sports, talks about Richard's life.	The slowness, and the talking where they are good at school and sports.	Contains sports.	The music and talk giving the kind feeling.	Visual.