Audience analysis case study (general information)
In this case study, me and a partner analyzed multiple films and what their audiences could be. An audience is people who consume the product. A target audience is specific group of people that are targeted by a specific product to attract them. Here is the general information of the multiple films.
| Type of media text and its purpose. | Director | Production Companies and Studios | Genre (s) | Key actors and the names of their characters. | Platform of release. |
Trailer, for a movie. | John Krasinski | Sunday night productions, platinum dunes. | Horror, thriller, Science fiction, drama, mystery. | Emily blunt (Evelyn), John Krasinski (Lee), Millicent Simmonds (Regan), Noah jupe (Marcus) | Paramount+, Viacom's new CBS streaming service | |
Plot of the media text. 2 lines max. (Decode plot from the text) | Alien invasion, where you have to stay quiet. | |||||
List 2 assumptions (expectations) audiences will expect and support each answer. | That it will contain monsters. That is going to be a suspenseful horror movie. | |||||
A clip | Thor Freudenthal | Matchbox Pictures Keshet Studios Bad Apple Universal Television | Science fiction, drama | Zyra gorecki (izzy), Natalie zea (Eve). | NBC | |
Plot of the media text. 2 lines max. | About a natural disaster. | |||||
List 2 assumptions (expectations) audiences will expect and support each answer. | For there to be drama. And for there to be more disasters. | |||||
A clip | Damon thomas | Sid Gentle Films | Action, drama, adventure, thriller. | Sandra oh(eve), jodie comer (villanelle) | BBC1 uk | |
Plot of the media text. 2 lines max. | About killing eve | |||||
List 2 assumptions (expectations) audiences will expect and support each answer. | That it will have a lot of drama. And that its going to be suspensful. | |||||
A trailer | Reinaldo Marcus Green
| Warner bros, westbrook studios. | Biography, drama, sport | Will Smith (Richard) Jon Bernthal (Rick) Tony Goldwyn (Paul) Susie Abromeit (Robin)
| hbo | |
Plot of the media text. 2 lines max. | About richards life. | |||||
List 2 assumptions (expectations) audiences will expect and support each answer. | Its gonna have sports. Its gonna be dramatic. | |||||
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